Re-Engage Past Guests With Predictive AI

Automated, hyper-personalized hotel marketing campaigns that eliminate the guesswork from repeat guest marketing by predicting future booking behavior to deliver measurable ROI.

1 · PAST GUEST

John Smith
Last stay: October · via OTA

3 staysLeisure

2 · AI PREDICTSApr 18–19

Likely to book again

Signals:DemographicsPast travelSeasonality

3 · RIGHT-TIME MESSAGEApr 4

Hi John, your spring getaway is waiting. Book direct for our best rate →

4 · DIRECT BOOKING

✓

John booked direct
Apr 18–19 · $0 commission

Unmask OTA Guests

Uncover hidden guest relationships behind OTA bookings and transform fragmented stays into one golden profile per guest.

24/7 Autonomous Hotel Marketing

Activate AI agents to run SMS and Email campaigns 24/7 as an autonomous extension of your team. So easy you can go live in just 90 minutes.

Reporting

Prove your ROI with real data correlating campaigns directly to repeat direct booking revenue and increased market share.

A 5-Step Engine to Convert OTA Guests into Loyal,
Direct Bookers

Data Enrichment (Unmask OTA Guest Data)

Gain deeper insights as Directful’s advanced AI technology thoroughly analyzes your guest data, pinpointing and addressing any deficiencies. This meticulous approach leads to a remarkable 40% increase in data completion, helping you uncover information that was previously hidden.

AI Analysis (Understand Guest Behavior)

Your guest data is cleansed and organized by our Customer Data Platform (CDP), which uses advanced AI algorithms to identify patterns, preferences, and behaviors. You get unified customer profiles that provide a comprehensive view of each guest.

Travel Prediction (Know When They'll Book)

Anticipate future bookings with confidence using Directful’s Guest Travel Prediction. AI analyzes demographics, past travel patterns, weather, geographical factors, and more to predict the optimal times your guests are most likely to book.

Automated Campaigns (Send Personalized SMS Offers)

Automatically send hyper-personalized SMS text campaigns through our hotel marketing software. Each message is tailored to your guest’s individual preferences and behaviors, enhancing engagement and increasing your direct booking conversions.

Easy Booking (Capture Commission-Free Revenue)

Simplify the booking process with embedded, easy-to-use links in personalized messages. Potential guests are guided directly to your hotel’s booking engine, making reservations seamless and hassle-free.