For Hotel Groups
Directful for Hotel Groups & Multi-Brand Portfolios
Built for hotel groups that need one guest view and consistent marketing across brands. One platform across every property and every brand. Directful unifies guest data across your portfolio while preserving brand-level segmentation and reporting.
What you can do with Directful
Built for the work you actually do.
Unified guest data — across every property
One golden profile per guest, even when they stay at three different brands in your portfolio.
Brand-level segmentation and creative
Each brand’s voice, offers, and parity rules respected — central platform, decentralized creative.
Portfolio benchmarking built-in
Compare campaign performance, direct mix, and LTV across properties to find what’s working — and copy it.
Single contract, multi-property rollout
Add new properties in days, not quarters. Onboarding handled by our hospitality team.
Proven Results
Real Results. Real Fast.
Why it matters
How Directful helps hotel groups
Hotel groups manage guest data spread across properties, brands and systems, and each hotel competes with online travel agencies (OTAs) for the same guests. Directful unifies that data into one guest view and runs personalised campaigns for every property, with reporting at hotel and group level.
One guest view across the portfolio
Guest profiles from different PMS instances and booking engines are combined, so a guest who stayed at one hotel can be invited to another.
Brand-consistent campaigns at scale
Central teams set templates and rules; each property gets personalised campaigns that match its brand and audience.
Group and property reporting
See direct revenue by hotel, brand and campaign, and spot which properties need more support.
Connects to the systems you already use
Directful integrates with your property management system, booking engine and CRM or CDP. Guest data flows in automatically, campaigns link straight to your own booking engine, and your team keeps working in the tools they know. There is no new manual process to learn and no spreadsheet to maintain.
FAQ
Hotel groups
Can hotel groups use different PMS systems with Directful?
Yes. Directful connects to multiple systems and combines guest data into shared profiles.
Can we cross-sell between properties?
Yes. Unified profiles let you invite past guests of one property to stay at another in your group.
Who controls campaigns, the group or each hotel?
Both models work. You can manage campaigns centrally, let properties run their own, or mix the two.
How do we get started with Directful?
Book a 30-minute demo. We review your guest data and channel mix, connect your systems, and launch your first campaigns together with your team.
Is guest data secure with Directful?
Yes. Guest data is encrypted in transit and at rest, and access is limited by role. Our Trust and Security page explains how we protect your hotel and your guests.
What results has Directful delivered for other hotels?
Across customers, Directful has driven 811,683 direct bookings with a 16.44% average campaign conversion rate. Our hotel case studies show how individual properties got there, from past-guest win-back to OTA conversion.
See what Directful can do for your property.
30-minute consultation. No pricing pages, no commitments.