Revenue Impact Calculator
See your Year-1 revenue impact from Directful — in 60 seconds.
A free hotel ROI calculator for direct revenue and OTA savings. Six fields. Instant projection of OTA commission savings, recovered direct revenue, and rebooking lift. No email required to see the result.
How It Works
Plug in your property. See your Year-1 impact.
Six inputs, instant projection. Adjust any field to match your property’s reality.
Your property
Defaults reflect industry averages — adjust to match your property.
Phocuswright: independents 35–50%, brands 15–25%.
Booking.com 15–18%, Expedia 18–25%.
Industry typical 12–18%.
Your projected Year-1 impact
Based on Directful customer-averaged lifts (12% OTA→direct conversion, 25% repeat rate uplift) applied conservatively.
Methodology. Calculations apply customer-averaged Directful lifts (12% OTA-to-direct conversion, 25% relative repeat-rate uplift) to industry benchmarks (STR ADR/occupancy, Phocuswright channel mix, Booking.com/Expedia commission ranges). Results are directional, not guarantees. Actual outcomes depend on integrations, data quality, and execution cadence.
Methodology
Built on real customer data and public hospitality benchmarks.
Why it matters
How the hotel ROI calculator works
This hotel ROI calculator estimates what happens when more of your repeat business moves from online travel agencies (OTAs) to your own booking engine. It uses six inputs about your property and applies Directful customer-averaged lifts, so you get a directional Year-1 figure in about a minute.
What you enter
Number of rooms, annual occupancy, average daily rate, the share of bookings that come through OTAs, your average OTA commission and your current repeat-guest rate. Defaults reflect industry averages, so you can start with what you know.
What it estimates
OTA guests recovered to direct, the lift in repeat revenue, and the commission you would no longer pay, added together as a projected Year-1 impact.
How the numbers are built
The model applies a 12% OTA-to-direct conversion and a 25% relative uplift in repeat rate, both averaged from Directful customers, to industry benchmarks for rate, occupancy, channel mix and commission.
How to use the result
Treat it as a starting point, not a guarantee. Share it with your team, then book a full ROI assessment to test the assumptions against your own guest data.
FAQ
Hotel ROI calculator
Is the hotel ROI calculator free?
Yes. It is free to use and you do not need to enter an email address to see your result.
How accurate is the projection?
It is directional. Real results depend on your market, guest data quality and the offers you run, which is why we recommend a full ROI assessment.
What does Year-2 compounding mean?
Guests who rebook direct tend to return again, so the impact usually grows in the second year. The calculator shows this as an approximate multiple of the Year-1 figure.
Do I need to share guest data to use the hotel ROI calculator?
No. The calculator only uses the six property inputs you type in. A full ROI assessment with our team looks at your real guest data for a more precise figure.
Ready When You Are
Ready to see this work on your property?
Book a 30-minute demo. We’ll show you how Directful would integrate with your PMS and walk through a custom revenue plan.
Get a Demo