Directful is a fully automated, AI-powered platform that manages guest re-engagement for you. It helps convert OTA guests into direct bookers, boost repeat bookings, and increase revenue without manual effort or the need for a large marketing team.
Directful sends personalized, timely SMS messages that guide guests directly to your booking engine. This drives commission-free direct bookings, reduces reliance on OTAs, and enhances the guest experience.
Directful users have achieved a 16.44% average conversion rate, generated over $355 million in revenue, and completed 811,683 bookings. It’s a proven, scalable way to increase profits, reduce dependency on OTAs, and build long-term guest loyalty.
Incomplete guest data limits your marketing capabilities. Directful uses AI to enrich guest profiles, even by unmasking OTA bookings data, improving data quality by 40%. This enables better targeting, personalization, and conversion.