Directful turns fragmented hotel data into golden profiles and meticulously targets past guests with precision. Built to convert OTA to direct, and turn one time guests into lifetime relationships.
Give your Hotel CRM a boost with our AI Native Solution
Powerful AI campaigns that help you convert OTA visitors into direct, loyal customers
Reach out to past guests with perfectly timed SMS campaigns powered by predictive analytics and watch your direct bookings grow.
Send hyper-personalized messages based on your guests’ preferences and behavior to increase conversions effortlessly.
Turn first-time guests into repeat stays and build a reliable revenue stream without manual effort.
Gain deeper insights as Directful’s advanced AI technology thoroughly analyzes your guest data, pinpointing and addressing any deficiencies. This meticulous approach leads to a remarkable 40% increase in data completion, helping you uncover information that was previously hidden.
Your guest data is cleansed and organized by our Customer Data Platform (CDP), which uses advanced AI algorithms to identify patterns, preferences, and behaviors. You get unified customer profiles that provide a comprehensive view of each guest.
Anticipate future bookings with confidence using Directful’s Guest Travel Prediction. AI analyzes demographics, past travel patterns, weather, geographical factors, and more to predict the optimal times your guests are most likely to book.
Automatically send hyper-personalized SMS text campaigns through our hotel marketing software. Each message is tailored to your guest’s individual preferences and behaviors, enhancing engagement and increasing your direct booking conversions.
Simplify the booking process with embedded, easy-to-use links in personalized messages. Potential guests are guided directly to your hotel’s booking engine, making reservations seamless and hassle-free.
Online Travel Agencies (OTAs) can be a double-edged sword: they bring in bookings but at the cost of hefty commissions. Directful offers the best marketing solutions for hotels to this dilemma by segmenting guests who initially booked through OTAs and targeting them with specialized messages and offers.
Save on commission costs by converting OTA guests into direct bookers, boosting your profit margins.
Engage more effectively with specialized campaigns built specifically for OTA guests, driving higher conversions.
You not only boost short-term revenue but also build long-term loyalty by encouraging guests to book directly with you.
You don’t need to guess when guests are ready to book again. Directful’s AI helps you reconnect with past guests at just the right time, increasing direct bookings and reducing your OTA dependence.
Use predictive analytics to send SMS campaigns exactly when guests are most likely to book, increasing direct reservations.
Send hyper-personalized messages based on guest preferences and history, which significantly improves your conversion rates.
Turn one-time guests into loyal, repeat customers and create a steady revenue stream for your hotel.
Missing guest information makes engagement harder. Directful fills the gaps so you can market smarter and more effectively.
Upgrade incomplete OTA data with up to 40% more insights, giving you a fuller and more actionable view of your guests.
Create more targeted campaigns using segmented, complete guest data—leading to better engagement and higher conversions.
Use enriched data to directly target OTA guests and encourage them to book with you next time, growing your direct bookings.
Schedule a demo below to learn more.
We can design a package that works for you.
See what hospitality leaders say about their experience of using Directful to increase direct bookings, improve guest engagement, and drive measurable results.
Directful has been a game-changer for Peregrine Hospitality. It helped us unmask OTA guests, reengage past guests, and drive more direct bookings. The result has been smarter reengagement, stronger loyalty, and more direct revenue at our properties.
Sara Harper
Directful has been an extraordinarily positive addition to the marketing toolbox at our hotels. The platform makes it incredibly easy to convert direct bookings, stay connected with our customers, and drive measurable results with minimal effort.
Tiffany Jassel Bevins,
Directful has been a great partner to us for a number of years. The solution is powerful and flexible, and the technology continues to evolve, allowing us to realize more direct share while providing a positive user experience for
the guest.
Directful is a fully automated, AI-powered platform that manages guest re-engagement for you. It helps convert OTA guests into direct bookers, boost repeat bookings, and increase revenue without manual effort or the need for a large marketing team.
Directful sends personalized, timely SMS messages that guide guests directly to your booking engine. This drives commission-free direct bookings, reduces reliance on OTAs, and enhances the guest experience.
Directful users have achieved a 16.08% average conversion rate, generated over $153 million in revenue, and completed 503,360 bookings. It’s a proven, scalable way to increase profits, reduce dependency on OTAs, and build long-term guest loyalty.
Incomplete guest data limits your marketing capabilities. Directful uses AI to enrich guest profiles, even by unmasking OTA bookings data, improving data quality by 40%. This enables better targeting, personalization, and conversion.
Let's Chat About Your Hotel's Growth:
Schedule a quick call to see how peers like the AD1 Global or Curator Collection are using Directful to unmask data. We’ll show you the tools, answer your questions, and you’ll leave with actionable insights for your strategy.
"P.S. We’re happy to chat even if you’re just exploring your options. We love helping hotels!"
Working with Directful has been a game-changer for our SMS marketing across our hotels. We’ve seen strong ROI, and the platform makes campaign management simple and efficient. Their team is incredibly responsive, helpful, and great to work with.
Clarissa Canaan eCommerce Manager