Customer Success
Hotels driving direct revenue with Directful.
From luxury resorts to multi-property groups, the world’s most ambitious hospitality brands use Directful to convert OTA guests, re-engage past visitors, and build lifetime loyalty.
By The Numbers
Results customers can put a number on.
Trusted By Hotels
From boutique brands to global portfolios.
Customer Stories
Real properties. Real revenue.
Converted 160+ OTA guests to direct bookers
A Missouri luxury resort turned past OTA guests into direct bookers, generating $76,900 in revenue.
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Boosted TripAdvisor ranking through engagement
How a Florida hotel grew rankings and reviews via guest engagement.
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Historic hotel · DelawareWon back lapsed guests, grew direct revenue
How a Delaware hotel re-engaged past visitors who hadn’t booked in 18+ months.
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What Hoteliers Say
Built by hospitality. Endorsed by hoteliers.
“Working with Directful has been a game-changer for our SMS marketing across our hotels. We’ve seen strong ROI, and the platform makes campaign management simple and efficient. Their team is incredibly responsive, helpful, and great to work with.”
Clarissa CanaaneCommerce Manager, AD1 Global“Directful has been an extraordinarily positive addition to the marketing toolbox at our hotels. The platform makes it incredibly easy to convert direct bookings, stay connected with our customers, and drive measurable results with minimal effort.”
Tiffany Jassel BevinsVice President of Asset Management, Seaview Investors
“Directful has been a great partner to us for a number of years. The solution is powerful and flexible, and the technology continues to evolve, allowing us to realize more direct share while providing a positive user experience for the guest.”
Dena St. ClairCorporate Director of Digital Marketing & E-Commerce, Stonebridge
“Absolutely blown away by how easy it was to start seeing results with Directful! Total no-brainer — our ROI showed up almost instantly.”
Lourdes QuinonezDirector of Revenue Management, Cavallo PointWhy it matters
What these hotel case studies have in common
Every property in these hotel case studies started with the same problem: guests they could not reach once the stay was over, and too many bookings flowing through online travel agencies (OTAs). Each one used Directful to rebuild that guest relationship and bring repeat stays back to its own booking engine.
Delaware: past guests won back
A branded 50–100 room hotel in Dover enriched more than 4,700 guest profiles and turned 569 past guests into returning guests. Read the Delaware hotel case study.
Missouri: OTA guests converted
A luxury resort in Branson recovered data on past OTA guests and converted more than 160 of them into direct bookers. Read the Missouri resort case study.
Florida: reviews that rank
AD1 Global’s hotel in Melbourne automated guest feedback, headed off negative reviews and climbed 6 positions in its TripAdvisor area ranking. Read the AD1 Global case study.
Napa Valley: retention that compounds
Silverado Resort lifted guest retention by 47% and won back $179K in OTA revenue with automated, well-timed campaigns. Read the Silverado case study.
FAQ
Hotel case studies
What do these hotel case studies measure?
Each one reports results Directful tracked for the property, such as direct revenue, returning guests, OTA guests converted or review performance.
Which types of hotels use Directful?
Branded hotels, independent hotels, luxury resorts and hotel groups. These hotel case studies cover branded hotels and luxury resorts in different US markets.
Can my hotel get results like these?
Results depend on your guest data, market and offers. Book a demo and we will review your data and show what Directful could do for your property.
Ready When You Are
See what Directful can do for your property.
Hotel case studies from properties that turned past and OTA guests into direct revenue. Book a 30-minute demo. Or calculate your projected Year-1 revenue impact instantly.