Autonomous Hotel Marketing Platform to Drive Direct Bookings
Stop Paying High OTA Commissions and Own Your Guest Relationships
Directful turns fragmented hotel data into golden profiles and meticulously targets past guests with precision. Built to convert OTA to direct, and turn one time guests into lifetime relationships.
Give your Hotel CRM a boost with our AI Native Solution
HOTEL SALES & MARKETING AUTOMATION
Turn your one-time guests into repeat customers
Powerful AI campaigns that help you convert OTA visitors into direct, loyal customers
Re-Engage Smarter
Reach out to past guests with perfectly timed SMS campaigns powered by predictive analytics and watch your direct bookings grow.
Make It Personal
Send hyper-personalized messages based on your guests’ preferences and behavior to increase conversions effortlessly.
Build Loyalty That Lasts
Turn first-time guests into repeat stays and build a reliable revenue stream without manual effort.
- Leveraging AI and predictive analytics, our hotel marketing platform determines when past guests are most likely to travel again and automatically triggers targeted SMS campaigns. These hyper-personalized messages enhance guest retention and substantially increase conversion rates. These campaigns see an impressive 15.5% average conversion rate and have unlocked more than $83 million dollars in total revenue for our customers.
HOW DIRECTFUL WORKS FOR YOU
A 5-Step Engine to Convert OTA Guests into Loyal, Direct Bookers
Data Enrichment (Unmask OTA Guest Data)
Gain deeper insights as Directful’s advanced AI technology thoroughly analyzes your guest data, pinpointing and addressing any deficiencies. This meticulous approach leads to a remarkable 40% increase in data completion, helping you uncover information that was previously hidden.
AI Analysis (Understand Guest Behavior)
Your guest data is cleansed and organized by our Customer Data Platform (CDP), which uses advanced AI algorithms to identify patterns, preferences, and behaviors. You get unified customer profiles that provide a comprehensive view of each guest.
Travel Prediction (Know When They'll Book)
Anticipate future bookings with confidence using Directful’s Guest Travel Prediction. AI analyzes demographics, past travel patterns, weather, geographical factors, and more to predict the optimal times your guests are most likely to book.
Automated Campaigns (Send Personalized SMS Offers)
Automatically send hyper-personalized SMS text campaigns through our hotel marketing software. Each message is tailored to your guest’s individual preferences and behaviors, enhancing engagement and increasing your direct booking conversions.
Easy Booking (Capture Commission-Free Revenue)
Simplify the booking process with embedded, easy-to-use links in personalized messages. Potential guests are guided directly to your hotel’s booking engine, making reservations seamless and hassle-free.
CONVERT OTA GUESTS TO DIRECT BOOKERS
Turn One-Time OTA Guests into Lifelong Customers
Online Travel Agencies (OTAs) can be a double-edged sword: they bring in bookings but at the cost of hefty commissions. Directful offers the best marketing solutions for hotels to this dilemma by segmenting guests who initially booked through OTAs and targeting them with specialized messages and offers.
Lower OTA Fees
Save on commission costs by converting OTA guests into direct bookers, boosting your profit margins.
Tailored Communication
Engage more effectively with specialized campaigns built specifically for OTA guests, driving higher conversions.
Sustainable Revenue
You not only boost short-term revenue but also build long-term loyalty by encouraging guests to book directly with you.
- With Directful, you reach OTA guests using tailored messages and exclusive offers, turning them into loyal direct customers. This approach improves your immediate returns and sets the foundation for long-term growth.
KNOW WHEN A GUEST WILL BOOK AGAIN
Re-Engage Past Guests with Predictive AI
You don’t need to guess when guests are ready to book again. Directful’s AI helps you reconnect with past guests at just the right time, increasing direct bookings and reducing your OTA dependence.
Targeted Re-Engagement
Use predictive analytics to send SMS campaigns exactly when guests are most likely to book, increasing direct reservations.
Boost Conversion Rates
Send hyper-personalized messages based on guest preferences and history, which significantly improves your conversion rates.
Create Repeat Guests
Turn one-time guests into loyal, repeat customers and create a steady revenue stream for your hotel.
- Use Directful's advanced AI hotel marketing tools to predict when past guests will likely travel again allows you to automate targeted re-engagement strategies. This enhances your direct bookings and promotes guest loyalty, paving the way for sustainable revenue growth.
AI DATA COMPLETION
Unlock Insights of Your Guests With AI-Enriched Data
Missing guest information makes engagement harder. Directful fills the gaps so you can market smarter and more effectively.
40% Data Completion
Upgrade incomplete OTA data with up to 40% more insights, giving you a fuller and more actionable view of your guests.
Enhanced Marketing
Create more targeted campaigns using segmented, complete guest data—leading to better engagement and higher conversions.
Efficient OTA Conversion
Use enriched data to directly target OTA guests and encourage them to book with you next time, growing your direct bookings.
- Utlize Directful’s advanced AI marketing engine to help complete your guest data, allowing for more focused marketing and higher conversion rates.
Ready to get started?
Schedule a demo below to learn more.
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Trusted by Top Hoteliers
Directful Integrates Seamlessly With Your Existing Tech Stack
See what hospitality leaders say about their experience of using Directful to increase direct bookings, improve guest engagement, and drive measurable results.
Directful has been a game-changer for Peregrine Hospitality. It helped us unmask OTA guests, reengage past guests, and drive more direct bookings. The result has been smarter reengagement, stronger loyalty, and more direct revenue at our properties.
Sara Harper
Directful has been an extraordinarily positive addition to the marketing toolbox at our hotels. The platform makes it incredibly easy to convert direct bookings, stay connected with our customers, and drive measurable results with minimal effort.
Tiffany Jassel Bevins,
Directful has been a great partner to us for a number of years. The solution is powerful and flexible, and the technology continues to evolve, allowing us to realize more direct share while providing a positive user experience for
the guest.
Frequently Asked Questions (FAQ)
Got Questions? Turn To Us
How will Directful make my hotel marketing easier?
Directful is a fully automated, AI-powered platform that manages guest re-engagement for you. It helps convert OTA guests into direct bookers, boost repeat bookings, and increase revenue without manual effort or the need for a large marketing team.
How can Directful help me get more direct bookings and reduce OTA fees?
Directful sends personalized, timely SMS messages that guide guests directly to your booking engine. This drives commission-free direct bookings, reduces reliance on OTAs, and enhances the guest experience.
What kind of results can I expect from using Directful?
Directful users have achieved a 16.08% average conversion rate, generated over $153 million in revenue, and completed 503,360 bookings. It’s a proven, scalable way to increase profits, reduce dependency on OTAs, and build long-term guest loyalty.
Why does complete guest profile data matter, and how does Directful help?
Incomplete guest data limits your marketing capabilities. Directful uses AI to enrich guest profiles, even by unmasking OTA bookings data, improving data quality by 40%. This enables better targeting, personalization, and conversion.
Working with Directful has been a game-changer for our SMS marketing across our hotels. We’ve seen strong ROI, and the platform makes campaign management simple and efficient. Their team is incredibly responsive, helpful, and great to work with.
Clarissa Canaan eCommerce Manager