Autonomous Hotel Marketing That Drives Your Bottom Line
Turn past guests and OTA bookers into profitable repeat direct stays. Reach every guest at the right time with the right message, automatically.
Your direct bookings, your guests, your growth.
Hotels like yours are increasing their direct booking rate to 16%
Your Hotel Marketing, Now Working
Around the Clock
Deliver predictive, hyper-personalized texts and emails that drive measurable ROI from direct bookings, all while you sleep.
Before
- Your past OTA guests are out of reach
- Your campaigns see modest conversion
- Your team builds and manages campaigns manually
- New tools take months to launch, and campaigns take weeks
- Your channels need daily oversight
Where You’re Headed
- You reach past OTA guests, grow direct bookings, and keep more of every stay commission-free
- You see a 16% average conversion rate
- Your team can finally focus on strategy while the right message reaches the right guest at the right time
- You’re live in 90 minutes, with a 30-minute integration, 30-minute training, and campaigns set up in just a few clicks
- Your direct revenue grows on autopilot, so you can stay focused on strategy
Your Marketing Team’s Secret Weapon
Identity
AI analyzes your guest data, fills the gaps guests and OTAs leave behind for up to 40% more complete profiles, and unifies records into one golden profile per guest.
Segment
Predict
Personalize
Texts and email campaigns are personalized to each guest and sent automatically. No manual marketing touch required.
Profit
Embedded links land guests directly on your booking engine for commission-free revenue, straight to your bottom line.
Hotels like yours are winning more direct stays
Your direct bookings, your guests, your growth.
LIFETIME REVENUE
CONVERSION RATE
DIRECT BOOKINGS
“Directful has been an extraordinarily positive addition to the marketing toolbox at our hotels. The platform makes it incredibly easy to convert direct bookings, stay connected with our customers, and drive measurable results with minimal effort.”
Vice President of Asset Management
“Directful has been a great partner to us for a number of years. The solution is powerful and flexible, and the technology continues to evolve, allowing us to realize more direct share while providing a positive user experience for the guest.”
Corporate Director of Digital Marketing & E-Commerce
“Working with Directful has been a game-changer for our SMS marketing across our hotels. We’ve seen strong ROI, and the platform makes campaign management simple and efficient. Their team is incredibly responsive, helpful, and great to work with.”
eCommerce Manager
“Absolutely blown away by how easy it was to start seeing results with Directful! Total no-brainer — our ROI showed up almost instantly.”
Director of Revenue Management
Plug and Profit.
We integrate with every major PMS.
- PMS
- Booking and Reservations
Ready to stop paying for guests you already won?
Ask us anything.
Have a question, message us- we'll get right back to you
Directful is a hotel marketing solution that manages guest re-engagement, even from OTA stays.
You can be live and activating campaigns in just 90 minutes. Our setup includes a quick 15-minute kickoff, a 30-minute integration, and 30 minutes of training. There’s no complex learning curve or heavy IT lift.
No, Directful is designed to complement your existing hotel marketing tech stack, not replace it. We specialize in AI-driven guest re-engagement and OTA unmasking, and we seamlessly integrate with all major PMS platforms.
Absolutely. Directful utilizes an Autonomous Opt-In Engine to ensure all communications are fully registered, opt-in compliant, and adhere to localized cybersecurity frameworks. Guests can easily unsubscribe at any time.
Not at all. We operate on a secure, measured cadence. Instead of blasting your entire database, our agents calculate the exact time a guest is most likely to rebook and only send highly relevant, hyper-personalized text messages at that optimal moment.
No. While operational tools handle on-property requests (like asking for extra towels), Directful is a commercial engine explicitly built for post-stay marketing. Our AI agents focus entirely on long-term commercial optimization, driving direct bookings and increasing guest lifetime value.
We don’t rely on vanity metrics. Directful provides attributable reporting that correlates your campaigns directly to repeat direct booking revenue with conversion rates between 16% and 19%.
Yes. Our data enrichment technology unmasks hidden OTA booking records, giving you up to 40% more usable data. This allows you to transform one-time, third-party guests into lifelong, direct bookers.