Directful Webinar Series

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Real Talk on What's Changing in Hotels

Expert-led conversations that cut through the noise in hospitality technology. No slides, no pitches — just honest dialogue between people who see the industry from different angles.

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On Demand

Episode 01 · April 2026

Guest Retention with AI: What's Working, What's Hype, and What's Next

Wed, April 16, 2026 · 9 AM PT

Sevket Seyalioglu and Ira Vouk explored what AI actually means for hotel guest retention — why most re-engagement efforts fall flat, where AI adds real value, and what OTAs know about your guests that you don't.

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Sevket Seyalioglu
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Ira Vouk
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