AI NATIVE HOTEL CRM

Improve Your Online Reviews with Hotel Reputation Management Software from Directful

Your hotel’s online reputation plays a critical role in attracting new guests. Reviews and ratings can make or break a booking decision. With Directful’s hotel reputation management tools, you take full control of how your hotel is perceived online — making sure you stand out for all the right reasons.

Your Go-To Hotel Reputation Management Solution

In today’s competitive hospitality landscape, protecting your reputation is essential. With Directful, you get powerful tools to efficiently and effectively boost your online presence. From automating review collection to analyzing guest feedback, you gain the insights and control needed to improve satisfaction and reputation.

guest profile

Automated Review Collection

With automated guest messaging, you can effortlessly reach out to guests after their stay, encouraging them to leave a review. This proactive strategy helps you increase the number of positive reviews and shows your commitment to guest satisfaction.

Strengthen Your Online Reputation

Directful empowers you to actively manage your online presence by collecting feedback and quickly responding to negative reviews. You can resolve issues before they escalate, ensuring your hotel is seen in the best light.

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Easier Feedback Management

With our hotel review management software, you can access and manage all guest feedback — even critical reviews — from one simple dashboard. This centralized approach helps you respond quickly and turn less-than-perfect experiences into loyalty-building opportunities.

CRM TOOLKIT

A Seamless Process for Managing
Your Hotel’s Reputation

AI-Powered Guest Interactions

You can engage guests at every touchpoint — before arrival, during their stay, and after checkout — creating memorable experiences they’ll want to share.

Insights You Can Act On

You get actionable data from review sites like TripAdvisor and Google, so you can quickly address guest concerns and strengthen your online reputation.

Proactive Post-Stay Engagement

After a guest checks out, you can automatically reach out and invite them to leave a review. This not only boosts your ratings but also deepens your connection with guests.

Put Positive Reviews First

You can prioritize positive reviews by sending post-checkout review requests, giving yourself the chance to address any issues privately before they appear publicly.

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See Directful in Action

Schedule a quick call to see how peers like the AD1 Global or Curator Collection are using Directful to unmask data. We’ll show you the tools, answer your questions, and you’ll leave with actionable insights for your strategy.

"P.S. We’re happy to chat even if you’re just exploring your options. We love helping hotels!"