California, October 10, 2025 – Directful, the AI-native platform transforming how hotels drive direct bookings and engage guests, proudly announces it’s achieved ISO27001 certification, the high international standard for information security management systems. This milestone reflects Directful’s commitment to protecting sensitive hotel and guest data, while delivering reliability and compliance and boosting loyalty and revenue.
What ISO27001 Certification Means for Hoteliers
ISO27001 certification is a globally recognized benchmark for managing sensitive information. For hoteliers, it signals that Directful operates with the highest standards of trust and security, safeguarding guest data, including previously inaccessible OTA data, and proprietary hotel information while reducing the risk of costly breaches.
“Achieving ISO27001 certification is a major milestone for Directful,” said Sevket Seyalioglu, Directful co-founder and CEO. “It demonstrates that our platform meets international standards for information security, giving hoteliers confidence that their data and guests are protected. From robust Golden Profiles to AI-driven targeting and prediction, every tool is designed to deliver measurable ROI while automatically keeping security front and center.”
Directful’s AI-powered, intelligent solutions create comprehensive, enriched guest profiles, predict optimal re-booking timing, and send hyper-personalized, perfectly timed communications to drive repeat direct bookings, reclaiming guests from the OTAs. With certification # ISO/IEC 27001:2022, hotel partners can trust that these processes:
Key Benefits of Our ISO27001-Certified Platform
- Protect guest data & proprietary hotel information to international standards, significantly reducing the risk of breaches.
- Ensure reliability through enterprise-grade systems, minimizing downtime and missed bookings.
- Support compliance with CCPA, PCI DSS, and other regulatory requirements, reducing legal liability and showing due diligence to auditors.
- Provide a competitive edge by demonstrating professionalism and trustworthiness to corporate clients, hotel chains, and management companies.
As hotels increasingly rely on data-driven solutions to unmask OTA guest data, enrich profiles, and drive direct bookings, ISO27001 certification reinforces that Directful is a secure, reliable, and trusted long-term partner.
For more information on Directful and its ISO27001-certified platform or to schedule a demo
About Directful
Directful is a pioneering provider of AI-driven marketing solutions for the hospitality industry, specializing in targeted SMS marketing, guest retention, and online reputation management. With a focus on leveraging technology to enhance guest experiences and hotel revenue strategies, Directful is committed to delivering personalized, efficient, and effective marketing solutions. More Information
