ALL-IN-ONE HOTEL TECH

AI Native Hotel CRM: Unify Guest Data & Drive Direct Bookings

Modernize your hotel CRM with Directful, combining powerful automation and predictive analytics to engage guests with the right message at the right time. Convert OTA visitors into loyal bookers and generate more revenue from every stay. 

Why Choose Directful's AI CRM for Your Hotel?

Make every guest feel valued and drive more direct bookings using an AI-powered CRM designed specifically for the hospitality industry. 

guest profile

Get a 360-Degree View of Every Guest

You get a complete view of every guest with Directful’s Best Hotel CRM, which integrates their data and history into one profile. This unified view helps you deliver truly personalized experiences and make smarter, faster decisions throughout their journey.

Automate Marketing with Predictive Insights (Autonomous Marketing)

Reach guests at the perfect moment using Guest Travel Prediction and automated, hyper-personalized campaigns. With accurate timing and message relevance, you boost engagement and increase direct bookings effortlessly.

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Precisely Segment Guests with AI (Guest Segmentation)

Segment your audience with precision, thanks to AI-powered insights that group guests by preferences, behaviors, and history. This allows you to send highly relevant messages that drive real engagement and response.

guest profile

Enrich Guest Profiles & Unmask OTA Data (Data Enrichment)

Uncover hidden guest insights and fill in missing data with AI, leading to a 40% increase in profile completion. This gives you the depth needed to market smarter and more effectively.

Drive More Direct Bookings & Reduce OTA Fees (Enhanced Direct Booking)

Send tailored SMS or email offers that speak directly to your guests, prompting them to book with you instead of third parties. That means more revenue, less OTA reliance.

Key Features Included in the Best Hotel CRM Platform

All-in-One Hotel CRM That Grows With You

Online Reputation Management

Stay on top of reviews and feedback across key platforms. Strengthen your brand presence and win guest trust. 

Integrated Email Marketing Tools

Deliver customized campaigns that speak directly to guest needs and interests, increasing engagement and return visits.

Predictive Travel Analytics

Identify when guests are likely to book again by analyzing patterns in travel behavior. Use those insights to send timely, targeted campaigns automatically. 

Targeted SMS and In-House Messaging

Send updates, exclusive offers, and assistance directly to your guests’ mobile devices—making communication seamless and personal. 

Ready to get started?

Schedule a demo below to learn more.

We can design a package that works for you.

Frequently Asked Questions (FAQ)

Got Questions? Turn To Us

Directful is a fully automated, AI-powered platform that manages guest re-engagement for you. It helps convert OTA guests into direct bookers, boost repeat bookings, and increase revenue without manual effort or the need for a large marketing team. 

Directful sends personalized, timely SMS messages that guide guests directly to your booking engine. This drives commission-free direct bookings, reduces reliance on OTAs, and enhances the guest experience. 

Directful users have achieved a 16.08% average conversion rate, generated over $153 million in revenue, and completed 503,360 bookings. It’s a proven, scalable way to increase profits, reduce dependency on OTAs, and build long-term guest loyalty. 

Incomplete guest data limits your marketing capabilities. Directful uses AI to enrich guest profiles, even by unmasking OTA bookings data, improving data quality by 40%. This enables better targeting, personalization, and conversion.

Let's Chat About Your Hotel's Growth:​

See Directful in Action

Schedule a quick call to see how peers like the AD1 Global or Curator Collection are using Directful to unmask data. We’ll show you the tools, answer your questions, and you’ll leave with actionable insights for your strategy.

"P.S. We’re happy to chat even if you’re just exploring your options. We love helping hotels!"