The only autonomous
marketing platform
for hotels.
Boost revenue, convert OTA to direct bookers,
improve guest retention, and enhance your
online reputation—all with Directful.
106,549,649
conversion revenue
17.05
conversion
379,862
bookings
Turn one-time guests into
repeat customers and drive revenue
In the hospitality industry, over 70% of new guests don’t return after their initial stay, representing a significant gap in potential revenue. Directful’s AI-driven platform is engineered to close this gap.
Leveraging AI and predictive analytics, our system determines when past guests are most likely to travel again and automatically triggers targeted SMS campaigns. These hyper-personalized messages enhance guest retention and substantially increase conversion rates. These campaigns see an impressive 15.5% average conversion rate and have unlocked more than $83 million dollars in total revenue for our customers.
Utilize predictive analytics to send SMS campaigns at the most opportune times, increasing the likelihood of direct bookings.
Hyper-personalized messages tailored to each guest’s preferences and past behavior significantly improve conversion rates.
Transform one-time guests into loyal, repeat customers, creating a sustainable revenue stream for your hotel.
A Streamlined Process for Maximum Impact
Directful’s advanced AI technology thoroughly analyzes your guest data, pinpointing and addressing any deficiencies. This meticulous approach leads to a remarkable 40% increase in data completion, uncovering information that was previously concealed.
The Directful Customer Data Platform (CDP) uses advanced AI algorithms to identify patterns, preferences, and behaviors in the guest data. The system cleanses and organizes this data to create unified customer profiles, providing a comprehensive view of each guest.
Directful’s Guest Travel Prediction harnesses the power of AI to analyze a multitude of data points, including demographics, past travel patterns, weather, geographical factors, and more. This sophisticated analysis enables the solution to accurately predict the optimal times when guests are most inclined to make future bookings.
Direcftful sends automated hyper-personalized SMS text message campaigns, ensuring each communication is tailored to the individual preferences and behaviors of guests. This precision in timing and personalization significantly enhances the effectiveness of each campaign, leading to increased guest engagement and higher conversion rates for direct bookings.
Directful streamlines the booking process by embedding easy-to-use links within its personalized messages, guiding potential guests directly to the hotel’s booking engine. This seamless integration facilitates a hassle.
Maximize revenue by converting
OTA bookers to loyal customers
Online Travel Agencies (OTAs) can be a double-edged sword: they bring in bookings, but at the cost of hefty commissions. Directful offers a solution to this dilemma by segmenting guests who initially booked through OTAs and targeting them with specialized messages and offers.
Directful’s strategy of engaging OTA bookers with tailored messages and exclusive offers transforms one-time OTA users into loyal, direct customers. This approach not only enhances immediate revenue but also secures long-term financial growth.
By converting OTA guests to direct bookers, you can save on commissions and increase your profit margins.
Specialized campaigns for OTA bookers mean more effective engagement and higher conversion rates.
Converting OTA guests to direct bookers not only boosts immediate revenue but also fosters long-term loyalty.
Automate guest re-engagement
with intelligent travel predictions
Don’t leave your next booking to chance or leave money on the table with an OTA. With Directful’s Guest Travel Prediction, you can proactively engage past guests at the right time, turning missed opportunities into revenue.
Using Directful’s advanced AI to predict when past guests will likely travel again allows you to automate targeted re-engagement strategies. This enhances your direct bookings and promotes guest loyalty, paving the way for sustainable revenue growth.
Utilize AI-driven insights based on factors like demographics, travel patterns, and room choices to engage guests when they’re most likely to book again.
Automatically trigger hyper-personalized SMS campaigns at opportune moments, reducing reliance on OTAs and increasing your profit margins.
By reaching out at the right time with personalized offers, you’re not just securing a booking; you’re building a relationship that encourages repeat stays.
Complete the picture with AI-Enriched data
In the hospitality industry, incomplete guest data can be a roadblock to effective customer engagement. With Directful’s AI Data Completion, you can turn this challenge into an opportunity.
Directful’s advanced AI engine helps complete your guest data, allowing for more focused marketing and higher conversion rates. It turns OTA bookers into direct, loyal customers, enabling you to increase both guest satisfaction and revenue.
Elevate your masked OTA data with a 40% enhancement, ensuring you have a more comprehensive and actionable view of your guests.
With a complete set of segmented guest data, tailor your marketing campaigns to be more effective and personalized, increasing engagement and conversion rates.
Utilize enriched data to specifically target guests who initially booked through OTAs, encouraging them to book directly with you next time.
Ready to get started?
Schedule a demo below to learn more.
We can design a package that works for you.